Is Your Log In Process Meeting your Customer’s Expectations?

At the B2C level, Identity and Access Management (IAM) includes customers, clients, patients and anyone who receives your business services. These individuals don’t just want a seamless login experience—they expect it. For them, the perfect login experience is using their social credentials to log in, verifying their identity once and then enjoy contextual access to everything they need.

With effective IAM, you can take the burden of security off of your customer’s shoulders.

How to provide seamless and secure login experiences.

There are three essential steps you need to take to give your customers the experience they expect.

Step One: Use the Cloud

Provide your customers with Single Sign-On (SSO) access by using a versatile cloud identity provider and modern cloud directory.

You can give your customers a single session regardless of how many IdPs you have by leveraging a federation hub. When you pair that process with a centralized access security solution and a comprehensive policy engine, your customer will only have to authenticate once.

Step Two: Be Consistent and Secure

A customer’s login experience should be consistent across all of your applications, whether on-premise, SaaS, in a different cloud environment or using modern authentication standards.

Token decoration is a legacy and modern application solution; it adds attributes from multiple disparate data sources into the header or token to give the application more advanced authorization capabilities—so you don’t have to store sensitive data in the cloud.

Step Three: Centralize Authentication

Collect all the data your applications need by centralizing your authentication and authorization policies. This includes risk-based policies that analyze user behavior, browser data, IP addresses and more.

What is at risk if you don’t switch?

There’s a lot on the line if you choose to ignore IAM. Not only is security and productivity on the line, but also your customer’s satisfaction.

A survey by Salesforce shows that 67% of consumers had higher expectations for their experience than ever before. When you consider that 32% of customers abandon a brand on their first bad experience, it’s more important than ever to get it right on the first try.

Not to mention that IAM can save your business money. Gartner estimates a 375% ROI over three years for a business with 50,000 external users. It can save your IT team desk hours and reduce access questions in your call center.

We can help you get started.

For more than 15 years, GCA has helped organizations implement IAM strategies. IAM is a tough job—50% of our clients come to us with failed IAM implementations. We’ve specialized in IAM strategies so that we can succeed where others have failed. If your business is struggling to implement IAM, contact us today.