One of the biggest roadblocks to effective IT is a lack of understanding throughout the organization. At GCA, we often use analogies to explain complicated methodologies to non-technical stakeholders. With this approach, the key concepts can be easily grasped and technical details like “Layer 7 Security” can be reserved for technical discussions. In this example, we’ll use a Rolling Stones concert to demonstrate zero trust in a way that is accessible to everyone at your organization.
![Copy of [GCA] Social Post #11 - Blog #11 - Zero Trust & Rolling Stones Concert](https://d12y8h3wr8vtcc.cloudfront.net/wp-content/uploads/2021/09/Copy-of-GCA-Social-Post-11-Blog-11-Zero-Trust-Rolling-Stones-Concert-1920x600.png "Copy of [GCA] Social Post #11 - Blog #11 - Zero Trust & Rolling Stones Concert")
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